The rivalry between homecoming queens H & M and Forever 21 heats up with WWD's news about the latter's forthcoming Hollywood store: a 10,480-square-foot space in the Hollywood & Highland shopping center. Opening in mid-2007, the teen bee hive will have an expanded accessories section and a full men's line. The article also notes H&M's recent opening across from Forever 21 at the Beverly Center. So, you two getting along?
"We welcome [H&M] as a competitor in this market," Larry Meyer, senior vice president of Forever 21 tells the trade publication. "We have competed well with them in other markets." Very civil, Meyer.
· Forever 21 Rollout Barreling Into L.A. [WWD]