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Trends in Marketing: Bus Tours Of Foreclosed Homes

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[Image via Repo Home]

The LA Times highlights the Repo Bus Tour in Stockton, where real estate agent Cesar Dias ferries around buyers on a bus to pick over the bones of foreclosed homes. Dias is a smart guy: Stockton, located 40 miles south of Sacramento, has the highest rate of foreclosures in the country. If tequila shots and kazoos are involved, maybe the bus tour sounds fun. Otherwise, depressing! Official site for the bus tour is here.
· Stockton's magical misery tours [LA Times]