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Adventures in Marketing Signage: Caruso Pimps Future Malls At Current Malls

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Getting into the holiday spirit, developer Rick Caruso has put his little elves to work erecting a huge Epcot Center-worthy tribute to the future Americana at Brand in the Grove. It's by the escalators, so it's impossible to miss. Because there's nothing quite like the quiet anticipation of even more shopping as you're dropping your hard-earned wages on holiday gifts for unappreciative family back home in Des Moines. Perhaps the Disneyfied vision of the Americana's retail future makes it all just a little more bearable.