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1010 Wilshire Drops Condo Plans, Now Will Offer Fully-Furnished Rentals

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[Rendering from rental building 1010 Wilshire]

Last Friday, blogger Angelenic got the excellent scoop that 1010 Wilshire, now known as TENTEN, had repositioned itself as a rental building-- offering short or long-term housing geared towards professionals--after initially marketing itself as a sales building. This morning, Curbed spoke to Matt Tucker, director of business development at TENTEN, and we can report that, uhm, holy crap: all 227 units will be fully furnished, with all utilities, Internet, Cable TV, etc, included in the rental price. According to Tucker, the building will be targeted at professionals, particularly those wanting a downtown pied a terre. Folks, this is a very interesting switcharoo. The developer is Amidi Realty, and Tuckers says the decision to switch from a sales to a rental building was made gradually over the last 6-8 months. Prices aren't being announced yet, but the building is expected to be done in early 2008. Previously, we showed off the pool and now the web site has renderings of the interiors, too.

Description from site:

"Opening early 2008, TENTEN Wilshire is the ideal place for business-minded individuals to Live, Work, and Play. Whether you are a travel manager, relocation specialist, working professional, or entrepreneur, TENTEN provides the perfect blend of amenities and necessities to make your decision an easy one. You have heard the phrase “Live, Work, and Play” uncounted times, but not until now have all three been addressed in a single Lifestyle Solution.

With the 110, 10 and 101 freeway entrances within a mile of the building, residents can be anywhere in Los Angeles in moments. In addition, cultural destinations including MOCA, Disney Concert Hall, Nokia Theater, Staples Center, and the Ahmanson/Dorothy Chandler Pavilion are all within walking distance. Shopping is also close by, with 7th and Fig shopping center, Macy’s Plaza, and the newly opened Ralph’s Fresh Fare Grocery all just a few short blocks away.

"At TENTEN, all suites are designated Live/Work, so conducting business from home in a professional manner just became possible. Basic utilities are all included in these fully furnished luxury suites, further simplifying an otherwise busy life. There are no short-term lease fees, making TENTEN the perfect option, whatever your needs may be. TENTEN Wilshire, a new lifestyle solution for professionals wanting to live, work, and play?no matter how long or short your stay."