Desperate Sales Ploy Of the Day - Now With 50% Less HOA!

In the world of "luxury" loft sales, we thought we'd pretty much seen it all when it came to sales incentives. MOCA memberships. Tuna tartare on waffle chips. Free houseboys. Celebrity-cachet. The Lofts @ Hollywood and Vine are going one better. Dispensing with some of the sillier gimmicks, the building is now offering to pay 50% of buyers' HOA fees - FOR THE NEXT FOUR YEARS - if they close before the New Year. Cold, hard cash - almost better than that free houseboy. Almost.