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The Other W Hotel in Hollywood

It's rename your building day here at Curbed. Perhaps hoping to capitalize on some poor sucker's (mis)use of the yellow pages,Yucca Hotel is "rebranding" itself as a W Hotel. No, it's clearly not a Starwood-owned entity. Quite frankly, we never heard of this hovel either. It looks like it might be populated by the ghosts of 60s rock stars who died in their own vomit. Perhaps the proprietors are hoping the name change will work as an exorcism. Pity the personal assistant of the poor, spoiled rock star who accidentally books the band a reservation here. The hotel is located on on Yucca between Cahuenga And Ivar and the photo was sent in by one of our faithful readers.