Old-timey signage revealed! Writes a reader: "A beer ad was removed from the Judson C. Rives Building, a loft conversion building at Broadway and 4th, downtown. Attached is what was underneath. Looks like they are about to paint over it. Thought you might like to see it before it's gone." The building is being converted into 60 loft-style apartments, according to a perhaps-dated Downtown News story. Existing beer pic, via the Skyscraper forum, and the old signage after the jump.