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Supermarket Roundabout: Tesco Hello?

Supermarket roundabout, indeed. Nobody can seem to find Tesco, according to the LA Times. Despite a headquarters in El Segundo, stores proposed for locations all over the Southland, a swell "Fresh and Easy" logo, and some ginormous solar panel, the company remains unreachable for property owners and potential customers.

The company has a U.S. headquarters at 2120 Park Place, Suite 150, in El Segundo and passed out a phone number — (310) 335-1900 — through the Chamber of Commerce and later on business cards when it opened the office last month. But no one at the company answers that number, local businesspeople complain. The address appears in a Dun & Bradstreet search but not in other databases.

Amazingly, someone at the Times does get in touch with a Tescovite, who reveals the company has a new phone number - (310) 341-1200 (we imagine it wouldn't be funny to call and ask if they have Prince Albert in a can. Someone please verify.- ed.). However, they say they might not answer the phone because they're working so hard. The first store is scheduled to open in the fourth quarter of this year.
· Who's minding the store there? [LA Times]