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Doing It For the Kids

Via MoCo Loco, Neil M. Denari Architects of Los Angeles is renovating and extending a single family home of 1,000 SF in Palms to meet the needs of a family ("The Alan Family") who have outgrown their current space and are looking for new digs to articulate their identity as a "family brand." Sweet jeebus, now families are getting brands?

The scheme leaves half of the house for the daughter's bedrooms and incorporates the other half plus new extensions in front and back into a public zone and a private bedroom for the parents. This strategy amounts to a new 16 ft wide linear house being inserted into the existing house. Multi-toned, bright colors accentuate the new piece which suggests a graphic expression representative of the family's "brand" position. Have you thought about your family's brand position lately?
· Meta MoCo [MoCo Loco]