We're awaiting pictures and first hand accounts from our Pasadena correspondent who seems to have been sucked into the day's H&M madness. However, LA.com provides an in depth account of the super-shopping from those who camped out to those who made the drive from San Diego.
The first person in line was a man who was still snoozing when we got there. Initially he looked homeless, but some girls nearby apparently heard him claim one of the jackets in the window when they arrived last night (we assume it's a gift since the Pasadena store doesn't carry menswear). Others decided to camp out just for the sheer excitement that the Swedish brand had finally hit Southern California. "I love H&M so I'm excited it's here," said Christina Najera from Huntington Beach.More to come...
· H & Madness [LA.com]