Last weekend, even though we are scared of freeway driving, we took a trip to Santa Clarita to see the latest wrinkle in model homes (Full disclosure: "we" noodged a ride from our friend the LA Times op-ed columnist--but she gets reimbursed for miles!). Anyway, Home Life is a program developed by the PR firm Roddan Paolucci Roddan for Centex Homes. Not content to scatter around glass bowls of seashells and displays of permanent botancials (that's fake flowers to you), the impressarios behind Home Life put working actors into model homes to play a family. How low on the food chain do L.A. actors have to be to take this type of gig? Suffice it to say, Santa Clarita is way, way off-Broadway.
· Model Homes for Model Families [NY Times]
· Models Hawking Model Homes [LA Times]
Filed under: