There seems to be no shortage of entrepreneurs willing to hop on the mapping mashup bandwagon, usually using Google Maps' open api. First we had Curbed LA fave Zillow, then Trulia - both great for the casual real estate enthusiast and nosy homeowner. Now comes Platial, which allows anyone to create a personal narrative through mapping. Think Google Maps meets Flickr meets blogging. Want to share with the world that taco tour you took through East LA? Your fraternity scavenger hunt? Every crappy apartment you've ever lived in? Not a problem. Cool idea, prominent investors, but the NY Times asks, is it a business? As long as it helps us find "Stores We Love," we don't really care.