In a hot national condo market, some places lure buyers with starchitects. Some use actual stars. Some prefer ipods, while others cold, hard cash incentives.
In LA, a city accused of crass commercialism and bereft of culture, it seems art is the draw. Sure, the Azzurra has the requisite luxury amenities like pool, gym, spa, personal training, and a roof lounge, but it has also struck upon a new angle to lure millionaires away from the Hollywood Hills and Malibu Canyon and into Marina del Rey. The walls and lobby are lined by all the usual suspects from LA's 60's and 70's art scene: Dennis Hopper, Ed Ruscha, Ed Moses, David Hockney, and Andy Warhol gets the penthouse. No word if the brokers include hard drugs, disaffection, and angst in the purchase price.
You can pass a every day Hopper on your way to work for the bargain price of $550,000 to $4.4 million for one-to three-bedroom condominiums.
Home Is Where the Art Is [Forbes]
Photo courtesy of http://www.azzurra-delrey.com: “Craig Krull and George Herms pictured with Jim Dine's Lights Above the Town, Walla Walla, 2004”