After a scare that Southern California might lose its Looney Tunes-themed amusement park, Magic Mountain, to a sprawling housing development, the Six Flags Inc. has decided not to sell the park. Instead, Six Flags is going to re-market itself to attract more customers and to combat declining attendance. Now that the kids have MySpace, they no longer need to go to amusement parks to have unsupervised make-out sessions. Six Flags needs to become attractive to them again. Bugs Bunny will be getting a new revealing outfit, braces, a cell phone, and a sullen and belligerent attitude to be more identifiable with his customers.
· Magic Mountain to Remain Park [LA Business Journal]
· Magic Mountain Officially for Sale [Curbed LA]