An eagle-eyed reader sent in this photo posted on 411 Santa Monica Blvd (near 4th Street according to google maps). Yes, the hordes at the promenade will not be denied their non-fat fro-yo, yo. With Famima just around the corner, all the promenade needs now is an H&M to fulfill its destiny as the epicenter of LA's new retail Holy Trinity.
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Another (Yawn...) Pinkberry Set to Open: Hello Santa Monica
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