clock menu more-arrow no yes mobile

Filed under:

Billboards Promise Eternal Rest, Together, Even if Your In-Laws Don't Approve

Its a common problem: You plan to ascend to Heaven after you shuffle off this mortal coil to be greeted at the pearly gates by St. Peter, 12 vestal virgins, and Buddy (your devoted golden retriever from grade school). Meanwhile, your life partner winds us with an express ticket to Dante's roadhouse, caught somewhere around the sixth ring, reserved especially for heretics and Rush Limbaugh. And to add insult to injury, you and your huband/wife/significant other can't even be buried together!

Until now. Mount Sinai Memorial Parks and Mortuaries continues in the grand tradition of perplexing, strange and freaky billboards that have popped up in Los Angeles over the years. The brilliant marketers undertakers launched a teaser campaign around the Jewish High Holidays to build buzz around their new campaign: marketing to interfaith couples the privilege of eternal rest together.

After the jump, the big reveal.

As the Jewish Journal reports, the big reveal came this week as the name of the cemetary sponsoring the billboards was revealed. It seems you can now have your (marzipan-covered fruit)cake and babka too:

While Mount Sinai is willing to accept Jesus-loving heathens into its consecrated ground, its unclear if tattoos disqualify you from burial next to your beloved.
· Billboard mystery ends with interfaith twist [Jewish Journal]