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Luma Breaks Ground in South Park

Downtown Los Angeles as we once knew it - super scary and kind of ugly - is changing before our very eyes. The South Group has officially broken ground on Luma (the companion project to South's Elleven building). The 19 story structure is offering condos for a minimum of $400,000, and the developer boasts that the project is environmentally friendly.

Ahh, yes. Luxury living guilt free. Recycle or die!
· The South Group Breaks Ground on Luma, Downtown Los Angeles' All-New Condominium Project [Business Wire]