American Apparel's Latest Billboard: Now We're Bored
Tuesday, September 11, 2007, by Dakota
"Aren't you going to write about American Apparel's new billboard?" asks a reader, in reference to the latest image to grace Alvarado and Sunset in Echo Park. Given our previous coverage of their billboards on this corner, we went and took a photo. But some might say it's NSFW, so the image is after the jump.
Yeah, honestly we are officially bored with AA's let's-be-so-provocative approach. Sh-t's getting old, AA. Advertising blog Copyranter agrees: "AA Phones It In." Plus, you made that poor girl look like she has scoliosis.
Yeah seriously, AA's approach is snoooooozerville. They sell COTTON T-SHIRTS for crapssake! Plus, I'm sure I've seen that shot as album covers, etc. over the years: boring.
Ah the sweet irony of devoting time and space to the promotion of something with which you're so officially bored. No doubt AA is more than happy for the pitch from your niche.
who buys this crap? 20 somethings..its their Gap...I guess... its ugly and ill fitting unless you are a heroin addict with unbrushed hair and have the funding to hang out in your underwear looking dirty all day.
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