Grocery Wars Can Kiss Our Yogurtbutt
Friday, June 22, 2007, by jwilliams
One thousand years from now, when future archaeologists dig up the remains of Los Angeles, destroyed in A.D. 2007 by "the Big One," what will they say and write about our regional fixation on frozen yogurt and our propensity to come up with the most ridiculous names possible for the frozen yogurt store... behold The Yogurtree. Coming soon to Westfield Promenade.
I still say nothing beats "Yogurtpia" on SM in WeHo for most gods-awful name. Is it a frozen-dessert delight or a horrifying disease of the urinary tract? You decide...
It's like the signmaker forgot to put in an "O" making it "Yogurtopia" which would make a little more sense. Also, the inside of that place is miserable looking with really bad lighting. In addition to yogurt they sell salads and sushi. I don't think the owner of that establishment has ever been to a Pinkberry to learn about it's appeal. I mean lets be real. Pinkberry's all look slick and high end. Yogurtpia looks like they spent $10 in the interior.
Who are these people opening these stores who think that the city's appetite for plain yogurt with strawberries or cereal on it is insatiable? Having said that, I'd love a Pinkberry right now.
froz yog must me on a 20 year trend cycle. personally i'd rather have creamy ice cream or gelatto but, i think tcby should make a comeback, they could be all 80's, it would be like an american apparel yogurt shop. chic.
How about yogurberry? They didn't even try to hide the fact that they are trying to completely rip off Pinkberry. At least the other places put a little thought into it.
About Curbed LA
From the studio lots to the downtown lofts. From the beachfront bungalows to the canyon views. From the south bay to the valley, from the westside to the eastside—Curbed LA covers our sense of place, and the neighborhoods we call home. Read more about Curbed LA...